![]() ![]() Put appropriate content tags: title tags, description tags, image tags, and meta tags. Use keywords and their synonyms in the headings, and in the text itself. Once they know what you can do for them, then they’ll care enough to get to know your brand better and eventually buy. The biggest mistake so many companies make is focusing their message on the product or company itself. You see a lot of headlines that use the word “We” or focus on what the product is. Here’s an example of a homepage headline that violates the top 3 rules of marketing: Instead, you should focus on what the product does for the customer.Īccording to legendary copywriter Gene Schwartz, the most powerful word in advertising is NOT “free”…it’s “you”. ![]() The subheadline is what really cinches it: Now, the headline is still product focused, but it includes a benefit that gives me an idea of what I get from it. I can get all the carbs, protein, fiber, fats and 27 vitamins and minerals I need from a meal. Not only that, but I can save time on meal prep. So if I’m really busy but want to make sure I’m getting proper nutrition, this would be the company I choose. Personally, I think the copy in the subheadline should be the headline, but I’ll give this one a pass. Start with the copy on your homepage, mainly your headline. Or does it feel like the company is focused on itself? When you land on the page, does it immediately tell you what benefit you get?ĭoes it make you feel like this company understands your problem and has a solution for it? Put yourself in the shoes of a total stranger. If it’s CLEAR what benefit you (the stranger) will get, then you’re a step ahead of everyone else. Make your messaging more customer focused by describing the benefits they’ll get from your product, and watch your conversions go □ If it’s focused on the company or product and doesn’t immediately tell you what’s in it for you, then fix it ASAP. If you found this post valuable and want to learn more about marketing, email copywriting, and conversion strategies for your e-commerce/digital brand, sign up for my list at.
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